Fun, most don’t have it anymore in the workplace. Moreover, people dread going to work because it is no longer that. That’s not the case at Fairway Independent Mortgage having fun is so important to our company’s culture that it is our third core value. Our CEO Steve Jacobson realizes if people aren’t having a good time they are less motivated. Furthermore, they are harder to retain.
So what’s the simple answer? Create and foster an environment where employees are encouraged to have fun! And it starts at the top. Our CEO, Steve Jacobson, sends out a “Friday Funny” created by Lindsey Hardman, our On-Boarding Coordinator. “Jake” as he’s known has the uncanny ability not only to know almost everyone’s name in the company, but has a nickname for them. And if you know the background of each person the nicknames are appropriately funny!
Furthermore, on our company calls there is always a great sense of humor from the executive team. They do a great job of filtering important information in humorous manner, which encourages you to be on the calls. I can guarantee you most companies have boring company-wide calls – not us!
Fairway is managed at the Branch Level, or what Jake calls “The Street”, because we know our local market better than anyone. And here at The Keslo Group of Fairway Independent Mortgage we take our Core Value # 3 to heart!
How’s that you say? Chris Kelso, our branch manager is the king of social media. His posts are always funny. He’s always making silly videos of the staff. Recording videos of our referral partners dancing between commercials on our radio show “The Real Estate Rat Pack”. Then he posts them on Facebook. In addition, how many mortgage companies have a wrapped “Monster Truck”? Chris came up with a contest. If you post a picture of him in the “Monster Truck” driving around town onto Facebook, we send you a Starbuck’s gift card.
The Kelso Group has a signature “environment” to foster having fun. We design our offices like a home, makes sense since we our in the home-mortgage business! When you walk-in it’s like walking into a “Great-Room”. There is no reception area. Attached to our “Great-Room” is a lounge/bar, and kitchen. We have lots of fun events here for our clients and referral partners – sushi-making parties, football/baseball/basketball watching parties, birthday parties, happy hours, and more!
No one loves what they do more than we do – let’s have some fun!
Cary Michael Cox